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Press Release

Thursday, February 26 2009

White Castle Gives Away 100,000 Free Lunches To Raise Awareness for Childhood Hunger in America


Donation Will Go to Share Our Strength Hunger Charity

(Columbus, OH) – February 26, 2009 – Street teams will distribute “free lunch” brown paper sacks in cities where there are White Castle restaurants starting this Saturday, February 28, to raise awareness for childhood hunger across the country. Teams dressed in White Castle t-shirts and ball caps carrying tote sacks filled with the brown “free lunch” sacks will target various sporting events and business districts.

People can redeem, absolutely free, each “free lunch” sack for a meal at White Castle including three single cheeseburgers, a regular order of fries and a small soft drink. Sack holders will have three days to take advantage of the free lunch, Monday, Tuesday and Wednesday, March 2nd, 3rd and 4th.

White Castle will donate up to $25,000 to Share Our Strength, a national children’s hunger charity. The donation will provide meals for approximately 75,000 children in need. It is estimated that there are 12.4 million children in America at risk of hunger.

Margie Glennon, Communications Director for Share Our Strength said “This couldn’t come at a more important time. Our needs are more critical than ever. We are grateful for the work that White Castle is doing to help raise awareness our cause.” Find out other ways to help at Strength.org.

White Castle has 417 locations in cities across the Midwest and Northeast including Chicago, Cincinnati, Cleveland, Columbus, Detroit, Indianapolis, Louisville, Minneapolis-St. Paul, Nashville, New Jersey, New York city and St. Louis.

White Castle recently introduced more environmentally friendly brown paper sacks and Crave Cases in place of the former white sacks. White Castle prides itself on its environmentally conscious initiatives.

White Castle continues to offer its unique, steam grilled Sliders® as a value priced meal alternative. For a limited time starting on Sunday, March 1, Cravers can get “3 for 2 bucks” – any single jalapeno, bacon or regular cheeseburgers for $2 with the purchase of any size side item and soft drink. The promotion will be supported with TV, radio, point of purchase and digital efforts.

White Castle, home of “The Original Slider®” was founded in Wichita, Kansas, in 1921. For more information go to WhiteCastle.com" or call 1-800-THE-CRAVE.