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Press Release

Thursday, December 8 2011

WHITE CASTLE BREAKS THE ICE WITH INTRODUCTION OF COCA-COLA FREESTYLE®


New Fountain Dispenser serves over 100 beverage choices

ST. LOUIS – White Castle presents its first Coca-Cola Freestyle® machines at two St. Louis area restaurants! The Coca-Cola Company’s new proprietary fountain dispensing system – which serves more than 100 beverage choices – is now available for the first time at White Castle.
The sleek, stylish new fountains are touch screen operated, enabling people to select from more than 100 regular and low-calorie brands including waters, sports drinks, lemonades and sparkling beverages. Cravers can choose from a wide variety of brands, including more than 70 diet and low-calorie beverages, more than 90 caffeine-free beverages and 80+ unique brands offered nowhere else. Fans of the Freestyle machine are creating and sharing their own experiences on the Coca-Cola Freestyle Facebook page.
White Castle invites customers to a happy hour celebration from 2-6 p.m. on Friday, December 9th at 5615 South Lindbergh Blvd. in St. Louis and 1789 Bowles Avenue in Fenton. All customers will receive a free 21-ounce soft drink cup so they can sample the more than 100 brands offered by Coca-Cola Freestyle. No purchase is necessary. The event includes giveaways, prizes, food and fun.
Media and local bloggers are invited to an exclusive preview from 1-2 p.m. Please contact Steve Zvonek at 614-228-5781 to RSVP.
“We have created a concept that is quickly becoming recognized as the soda fountain of the future – a representation of the way people will experience Coca-Cola beverages years from now,” said Gene Farrell, vice president and general manager, Coca-Cola Freestyle.
White Castle guests will enjoy beverages served from Coca-Cola Freestyle whether they dine in, carry out, or drive-thru.
“The Coca-Cola Freestyle dispensers are impressive because instead of levers or buttons the customer uses a slick-looking touchscreen to choose their favorite brands,” said Jamie Richardson, White Castle’s vice president of corporate relations. “Coca-Cola Freestyle allows us to serve our guests so many beverage options that we’ve never been able to offer before. The self-serve machines are simple for everyone to use — even adults have fun making their favorite drink.”
Both restaurants will host LIVE radiocasts during the happy hour event. The Fenton restaurant will host WIL-FM and KPNT-FM. While in St. Louis, WARH-FM and KSLZ-FM radio stations will broadcast from the restaurant parking lot.

About Coca-Cola Freestyle
The sleek, stylish new fountains enable consumers to select from more than 100 regular and low-calorie brands. Many varieties of waters, sports drinks, lemonades and sparkling beverages are now available to U.S consumers exclusively on Coca-Cola Freestyle. Coca-Cola Freestyle uses unique, proprietary PUREPOUR TECHNOLOGY™ and has the capacity to dispense more than 100 brands in the same footprint as a standard eight-valve machine. Coca-Cola Freestyle is now available in more 1,700 outlets and more than 75 markets across the U.S., including Atlanta, Baltimore, Chicago, Dallas, Jacksonville, Orlando, Phoenix, Salt Lake City and Northern and Southern California. The Company plans future U.S. introductions throughout 2012. Consumers can learn more about Coca-Cola Freestyle, discover the 100+ brands offered, or share their favorite Coca-Cola Freestyle experience at www.facebook.com/cocacolafreestyle.

About White Castle
White Castle is a family-owned business based in Columbus, Ohio that owns and operates more than 400 White Castle restaurants in 12 states. The company was founded in Wichita, Kansas in 1921 and is America’s first fast-food hamburger chain. All White Castle Sliders are made from 100-percent USDA approved beef or 100-percent white meat chicken. This year, the company celebrates its 90th birthday with special events and promotions occurring throughout the year. For more information on White Castle, visit www.whitecastle.com.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. The Company’s portfolio includes 15 billion dollar brands, including Coca-Cola, recognized as the world’s most valuable brand, as well as Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero™, vitaminwater®, Powerade®, Minute Maid®, Simply® and Georgia®. Globally, The Coca-Cola Company is the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, The Coca-Cola Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about The Coca-Cola Company, please visit our website at www.thecoca-colacompany.com.