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Press Release

Thursday, July 28 2011

WHITE CASTLE CELEBRATES ITS LEGION OF SOCIAL MEDIA FOLLOWERS WITH COUPONS FOR 90TH BIRTHDAY PIN GIVEAWAY


Limited supply of 90th birthday pins available in all White Castles

COLUMBUS, Ohio – White Castle, America’s first fast-food hamburger chain, is offering its Facebook fans and Twitter followers an opportunity to receive a limited edition 90th birthday pin. The social media campaign is underway with the coupon available through Facebook and Twitter status updates. Fans must print a coupon and take it to a White Castle restaurant to receive the 90th birthday pin.

“As we celebrate our 90th birthday we are focused on celebrating our customers with this one-of-a-kind collectible pin,” said Jamie Richardson, vice president. “It’s one more way we celebrate memorable moments with our Cravers.”

Pin supplies are limited to 90 per restaurant and are given away on a first come basis. Cravers are encouraged to wear the 90th birthday pin proudly. From July 25 through August 31, Cravers wearing the 90th birthday pin will receive a free Original Slider® with their purchase. If Cravers present the coupon and the restaurant has given away all the pins, customers will receive a free Original Slider®.

Cravers are encouraged to post photos wearing the pin to White Castle’s Facebook page http://www.facebook.com/WhiteCastle and to Twitter http://twitter.com/#!/whitecastle. Followers on Twitter should remember to include @WhiteCastle when tweeting about the 90th birthday pins.

About White Castle
White Castle is a family-owned business based in Columbus, Ohio that owns and operates more than 400 White Castle restaurants in 11 states. The company was founded in Wichita, Kansas in 1921 and is America’s first fast-food hamburger chain. All White Castle Sliders are made from 100% USDA approved beef or 100% white meat chicken. This year, the company celebrates its 90th birthday with special events and promotions occurring throughout the year. For more information on White Castle, visit www.whitecastle.com.