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Press Release

Tuesday, May 17 2011

WHITE CASTLE INTRODUCES LIMITED TIME SAVORY MENU ITEMS FEATURING BACON


Everything’s better with bacon this summer with White Castle’s
Bacon and Cheddar Slider, Bacon and Ranch Slider and Loaded Fries

COLUMBUS, Ohio – White Castle, America’s first fast-food restaurant introduces new menu offerings from now until July 2.

The Bacon and Cheddar Slider, Bacon and Ranch Slider and Loaded Fries are all topped with thick-cut delicious bacon crumbles.

“Bacon is one of the top popular culinary ingredients among restaurants these days and White Castle prides itself on being current with what’s hot in the food service industry,” said Jamie Richardson, vice president of corporate relations. “Our new bacon crumble-enhanced menu items are a punched-up version of our Craver favorites, just in time for summer. Everything’s better with bacon.”

The Loaded Fries, featuring White Castle’s traditional French fries smothered in ranch dressing and bacon crumbles has become an instant hit among Cravers.

Coupons for the new bacon crumble-topped sliders are available on White Castle’s Facebook page until May 28. Printable coupons are for one, free Bacon and Cheddar Slider or Bacon and Ranch Slider with the purchase of any Sack Meal or for $3 off one Crave Case filled with 30 Sliders.

The Bacon and Cheddar Slider, Bacon and Ranch Slider and Loaded Fries are available at all White Castle restaurants and through the company’s new online ordering system.

About White Castle
White Castle is a family-owned business based in Columbus, Ohio that owns and operates more than 400 White Castle restaurants in 11 states. The company was founded in Wichita, Kansas in 1921 and is America’s first fast-food hamburger chain. All White Castle burgers are made from 100-percent USDA approved beef. This year, the company celebrates its 90th birthday with special events and promotions occurring throughout the year. For more information on White Castle, visit www.whitecastle.com.

Media Contacts:
Brynn Burton
Senior Account Executive
Paul Werth Associates
P: 614-224-8114
C: 440-667-1614
bburton@paulwerth.com

Christina Dziak
Assistant Account Executive
Paul Werth Associates
P: 614-224-8114
C: 216-269-7038
cdziak@paulwerth.com