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Press Release

Wednesday, September 29 2010

WHITE CASTLE TO GIVE AWAY MORE THAN 100,000 GARLIC CHEESE SLIDERS ON FACEBOOK


FOR IMMEDIATE RELEASE
September 30, 2010

FREE FOOD: WHITE CASTLE TO GIVE AWAY MORE THAN 100,000 GARLIC CHEESE SLIDERS ON FACEBOOK
Coupon enables fans to try the new limited edition sandwich for free

COLUMBUS, Ohio — White Castle is so sure its fans will crave the new garlic cheese flavor of The Original Slider® that America’s first fast-food hamburger chain is giving them away. For a limited time, visit White Castle on Facebook and receive a coupon for a free Garlic Cheese Slider. Three new limited edition sandwiches are available through October 30, including Garlic Cheese, Garlic Cheese & Mushroom and Garlic Cheese & Chicken Marinara.

“With this offer, White Castle wants to connect with our loyal fan base by rewarding them with the opportunity to try our new Garlic Cheese Slider for free,” said Jamie Richardson, vice president of corporate communications. “By exposing more consumers to the White Castle tradition of quality and flavor that has existed for almost 90 years, we expect we’ll find thousands more Cravers out there.”

Those interested in receiving the coupon must “Like” the White Castle page on Facebook at www.facebook.com/whitecastle and print the coupon to use at any of the nationwide locations. The coupon will be available on White Castle’s Facebook page through October 22. Customers must redeem the coupon by October 30.

The unique Garlic Cheese Slider begins with a traditional steamed 100 percent USDA beef patty topped with a slice of White Castle’s bold garlic cheese. The Garlic Cheese Slider and Mushroom is topped with garlic cheese and tender mushrooms in a savory sauce. The Chicken Marinara Slider starts with a lightly breaded 100 percent white-meat chicken breast topped off with garlic cheese and a zesty Italian marinara sauce.

About White Castle
White Castle is a family-owned business based in Columbus, Ohio that owns and operates 421 White Castle Restaurants in 11 states. The company was founded in Wichita, Kansas in 1921 and was the first fast-food hamburger chain. For more information on White Castle, visit www.whitecastle.com.

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