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Press Release

Monday, June 15 2009

The Original Slider® Celebrates Its 88th Birthday


(Columbus, OH) – June 15, 2009 – It all started way back in 1921 in Wichita, Kansas in a 5-stool hamburger stand. Billy Ingram and Walt Anderson created a business that they probably didn’t anticipate would still be in operation in the year 2009.

White Castle has definitely stood the test of time, having been in continuous operation, even during the Depression years when some, but not all, of its locations closed. After buying out Anderson in 1934, Billy Ingram moved the company to Columbus, Ohio and continued to build the White Castle system using the slogan, “Serving the finest products, at the least cost, in the cleanest surroundings, with the most courteous personnel.”

Over ten family members are currently involved in the business. The modern company credo reads “Our quest is excellence and standard setting leadership in each of our industries.” The company owns and operates nearly 420 restaurants, three bakeries, three meat processing plants, two frozen product plants and three metal forming/e-coating and powder coating manufacturing facilities.

White Castle is celebrating its 88th year in business by inviting customers in for specially priced options on its famous Original Slider®, including an 88 cent double cheeseburger and a sack of ten regular sliders for $4.88 in selected markets.

“We decided that it was appropriate to promote affordable meal options during these tough economic times,” said VP marketing, Kim Bartley. “We’ve built our business on very unique-tasting, value priced menu items. The Original Slider® continues to be the fast food users choice when nothing else will satisfy the cravings for our one-of-a-kind steam grilled on a bed of onions taste.”

Television, radio, print and digital advertising supports the promotion that kicked off Sunday, June 14. Most White Castle restaurants are open 24 hours.

In addition to White Castle’s signature 100% beef slider, other unique menu offerings include a tasty variety of meal options like signature chicken rings, cheese sticks, onion rings and onion chips. White Castle’s breakfast sandwiches are made from real eggs and are available during breakfast time periods that vary among its markets of operation.

White Castle, home of “The Original Slider®” was founded in Wichita, Kansas, in 1921. For more information go to whitecastle.com or call 1-800-THE-CRAVE.