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Press Release

Saturday, May 31 2014

WHITE CASTLE INTRODUCES NEW FULL-FLAVORED SRIRACHA CHICKEN SLIDERS


Bold Flavors Have Arrived Just In Time For The Sizzle Of Summer

COLUMBUS, Ohio – From the home of The Original Slider®, White Castle introduces its latest summer taste sensation with two seasoned Sriracha Chicken sandwiches to satisfy the crave for something spicy. The Ultimate Sriracha Chicken Slider and the Sriracha Chicken Slider are seasoned with sriracha and topped with a creamy chipotle mayo with the option of adding jalapeño cheese and crunchy jalapeño peppers.

“The Sriracha Chicken Sliders offer Cravers a unique taste that’s different from any other sandwich on our menu,” said Jamie Richardson, vice president of White Castle. “These Sliders will satisfy your taste buds with a punch of mouthwatering flavor.”

The Sriracha Chicken Slider is made with tender all white meat chicken seasoned with Sriracha and topped with a zesty chipotle mayo served on our signature bun.

For those wanting twice the spice, White Castle offers the Ultimate Sriracha Chicken Slider to add a little kick for Cravers. This Slider is topped with spicy jalapeño cheese and crispy jalapeño crisps.

To complement this spicy meal, Cravers can bite into the Crispy Jalapeno Cheese Fries. The classic crinkle cut fries are topped with melted cheese and crunchy jalapeño crisps for an extra burst of flavor.

The Sriracha Chicken Sliders and Crispy Jalapeño Cheese Fries will be served at 400 White Castle locations, but are available for a limited time only.

Playing a critical role in the innovation of the menu is White Castle’s test kitchen that continues to create hot and tasty menu offerings to attract new customers and keep current Cravers coming back for more.

“We are committed to listening to our customers and keeping up with changing tastes by developing new menu items that keep our guests happy and give them more options to feed the whole family,” said Richardson.

About White Castle
White Castle is a family-owned business based in Columbus, Ohio, that owns and operates more than 400 restaurants in 12 states. The company was founded in Wichita, Kansas, in 1921 and is America’s first fast-food hamburger chain. All White Castle Sliders are made from 100 percent USDA inspected beef. White Castle’s commitment to maintaining the highest quality products extends to the company owning and operating its own meat processing plants and bakeries. Craver Nation, White Castle’s culture center for Cravers, connects like-minded Cravers from around the globe in a social media setting. For more information on White Castle and Craver Nation, visit WhiteCastle.com and CraverNation.WhiteCastle.com.