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Press Release

Wednesday, May 15 2013

WHITE CASTLE RAMPS UP NATIONAL HAMBURGER MONTH WITH AN EXPANDED SLIDER-BRATION™


Cravers Can Still Register for Exclusive Email Updates at Sliderbration.com

COLUMBUS, Ohio – It is hard to believe but this week National Hamburger Month will be officially half over. To keep the Craver momentum moving, White Castle is expanding the Slider-bration™ that honors Cravers and their dedication to the Original Slider®.

White Castle created National Hamburger Month 22 years ago to honor the iconic American delicacy, the hamburger.

For the entire month of May, 24 hours a day, seven days a week, a different White Castle restaurant will be hosting a two-hour long Slider-bration™. During that time, a Castle somewhere across the country will be offering the Original Slider® for just 25 cents, limit 10 per customer.

This Wednesday, May 15, from 6 – 8 p.m. EST White Castle will expand Slider-bration™ to every region within the chain offering Cravers across the land the opportunity to Slider-brate. Twelve White Castles will simultaneously offer the Original Slider® for just 25 cents.

“This is an exciting event for our legion of Cravers,” said Jamie Richardson, vice president of White Castle and an ambassador of Craver Nation. “We are thrilled that Slider-bration™ offers our loyal guests a chance to share a memorable moment with family and friends.”

Slider-bration™ kicked off at 12:01 a.m. on May 1 with a “blue carpet event” in Columbus and will continue for 744 hours, the entire month of May, until the final Slider-bration™ in St. Louis.

Sliderbration.com was created especially for National Hamburger Month so Cravers can find when and where the next celebration begins. The website offers a countdown clock for all Slider-bration™ events happening within the next 24-hours.

For those Cravers who want to plan further ahead, they can receive email alerts 48-hours before the Slider-bration kicks off at their favorite Castle. To receive email alerts, sign up on Sliderbration.com. While online, keep the Slider-bration™ going year-round by joining Craver Nation, White Castle’s program that connects Cravers around the globe in a social media setting with games, photos and news, and receive four free Original Sliders in May just for signing up.

About White Castle
White Castle is a family-owned business based in Columbus, Ohio, that owns and operates more than 400 restaurants in 12 states. The company was founded in Wichita, Kansas, in 1921 and is America’s first fast-food hamburger chain. All White Castle Sliders are made from 100 percent USDA inspected beef. White Castle’s commitment to maintaining the highest quality products extends to the company owning and operating its own meat processing plants and bakeries. White Castle’s new loyalty program, Craver Nation, connects like-minded Cravers from around the globe in a social media setting. For more information on White Castle and Craver Nation, visit WhiteCastle.com and CraverNation.WhiteCastle.com.