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Press Release

Thursday, May 2 2013

WHITE CASTLE CELEBRATES NATIONAL HAMBURGER MONTH


Two-Hour Long Slider-brations™ Pay Homage to Iconic Hamburger

COLUMBUS, Ohio – To honor Cravers everywhere, White Castle is rolling out the “blue” carpet to kick off National Hamburger Month with a month-long Slider-bration™. These events are celebrating a cultural classic, the Original Slider®, America’s first fast-food hamburger.

Starting last night and throughout May, 24 hours a day, seven days a week, a different White Castle restaurant will host a two-hour Slider-bration™. The first Slider-bration™ took place at 12:01 a.m. this morning in Columbus, where V.I.Cs (Very Important Cravers), including former Columbus Crew player and Olympic star Frankie Hejduk, walked the “blue” carpet to be the first to get 25-cent steam-grilled-on-a-bed-of-onions Sliders.

A larger kickoff event will be held from noon until 2 p.m. today, when White Castle will simultaneously host a Slider-bration™ at restaurants in Chicago, Cincinnati, Cleveland, Columbus, Detroit, Indianapolis, Louisville, Minneapolis, Nashville, New York, New Jersey and St. Louis. Cravers can track when and where the next Slider-bration will take place by logging onto Sliderbration.com and registering for email alerts or following the countdown clock on the website. Nearly 20,000 Cravers have already registered for email alerts about Slider-brations™ in their community since the site went live on April 23, 2013. Many more are expected to join throughout National Hamburger Month.

“National Hamburger Month will include new ways to make memorable moments at White Castle,” said Jamie Richardson, vice president of White Castle and an ambassador of Craver Nation. “Whether it’s standing in line at 2 a.m. at your favorite Castle for 25-cent Sliders or hitting the road to satisfy the Crave at as many of our restaurants as possible, this year’s National Hamburger Month will be one to remember.”

A Slider-bration™ will occur every two hours at a different White Castle throughout the Midwest and Northeast. During those two-hours, Cravers can buy an Original Slider® for just 25 cents. Each guest can order up to 10 Sliders.

The kick-off of White Castle’s Slider-bration is just one part of a month long celebration honoring America’s beloved dining delicacy, the hamburger. Contests, special offers and events will be announced through May at WhiteCastle.com

About White Castle
White Castle is a family-owned business based in Columbus, Ohio, that owns and operates more than 400 restaurants in 12 states. The company was founded in Wichita, Kansas, in 1921 and is America’s first fast-food hamburger chain. All White Castle Sliders are made from 100 percent USDA inspected beef. White Castle’s commitment to maintaining the highest quality products extends to the company owning and operating its own meat processing plants and bakeries. White Castle’s new loyalty program, Craver Nation, connects like-minded Cravers from around the globe in a social media setting. For more information on White Castle and Craver Nation, visit WhiteCastle.com and CraverNation.WhiteCastle.com.