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Press Release

WHITE CASTLE CELEBRATES NATIONAL GRANDPARENTS DAY  

Tuesday, September 4 2012

WHITE CASTLE CELEBRATES NATIONAL GRANDPARENTS DAY


COLUMBUS, Ohio – White Castle celebrates National Grandparents Day Sunday, September 9. At every White Castle, the first 100 grandparents and grandchildren to celebrate the holiday receive a vintage-inspired White Castle ‘I Heart Grandparents’ cap. Grandparents can download a coupon, valid September 9 only, for four Original Sliders for $1 from the White Castle website or Facebook page.

“We look for opportunities to create memorable moments for our Cravers and celebrating National Grandparents Day is a natural fit for us,” said Jamie Richardson, vice president of White Castle. “It’s a chance for Cravers who grew up with White Castle to introduce their family to the Original Slider for the first time or even the 100th time. It’s special to see the love of our food being shared among families that span several generations.”

In 1978, Jimmy Carter declared the first Sunday after Labor Day National Grandparents Day with the help of Marian McQuade. She proposed the day to honor grandparents, to give grandparents an opportunity to show love for their children’s children and to help children become aware of the strength, information and guidance older people can offer. An AARP survey shows about one third of all U.S. adults are grandparents.

This year marks the 34th year for National Grandparents Day but it’s the inaugural Grandparents Day celebration at White Castle.

*Paper caps are available for dine-in and carryout customers only, while supplies last. Coupon isn’t valid with online orders, other coupons or discounts.

About White Castle
White Castle is a family-owned business based in Columbus, Ohio that owns and operates more than 400 restaurants in 12 states. The company was founded in Wichita, Kansas in 1921 and is America’s first fast-food hamburger chain. All White Castle Sliders are made from 100-percent USDA approved beef. White Castle’s new loyalty program, Craver Nation launched in May. For more information on White Castle and Craver Nation, visit www.whitecastle.com and
cravernation.whitecastle.com.