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Press Release

Monday, June 25 2012

BRINGING SAUCY BACK


WHITE CASTLE IS BRINGING SAUCY BACK
Limited time specials includes three BBQ Sliders

COLUMBUS, Ohio – White Castle is bringing back BBQ Sliders for a limited time only. From June 29 to Sept. 4, Cravers can once again indulge in the BBQ Pulled Pork Slider along with the new BBQ Bacon Chicken with Bacon Slider and Original BBQ Slider. White Castle is partnering with Kraft’s brand Bulls-Eye® Original BBQ Sauce for the new BBQ Sliders.

“Our customers really craved the BBQ Pulled Pork Slider when we introduced it a few years ago,” said Jamie Richardson, vice president of White Castle. “This summer we brought back the BBQ Pulled Pork Slider with some new options that we think will appeal to the tastes of our Cravers and will have them coming back for more of that original White Castle flavor.”

The BBQ Chicken Slider is a 100 percent white meat chicken breast topped with Bulls-Eye® Original BBQ Sauce and a slice of our Hickory Smoked bacon. The new Original BBQ Slider includes a 100 percent all beef patty, steam-grilled and topped with Bulls-Eye® Original BBQ Sauce and crispy fried onions. The BBQ Pulled Pork Slider is made of slow-cooked pulled pork with a special tangy but sweet BBQ sauce. All BBQ sliders are served on a signature White Castle bun.

White Castle is also offering two BBQ meals – eight Original BBQ Sliders and two sacks of fries for $8.99 and eight BBQ Pulled Pork Sliders and two sacks of fries for $12.99. Prices vary by market.

At most locations, the BBQ Pulled Pork slider is available for purchase from 11 a.m. to 11 p.m.

Right now all customers receive two free sliders when they sign up to join Craver Nation, White Castle’s new loyalty program, at www.cravernation.com