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The scientific study known as Craveology begins. White Castle hires a renowned food scientist from a Big Ten university to run tests to determine the nutritional value of White Castle SlydersŪ. Studies include having a medical student live on nothing but White Castle burgers and water for 13 weeks. Studies show conclusively that the student maintained good health. |
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 Frozen fresh. White Castle begins to use frozen beef patties, assuring high quality.White Castle develops the crush-resistant cardboard carton that is specially lined to keep the perfect square burgers steaming. These cardboard containers promote the carryout idea by ensuring each sandwich reaches its destination looking and tasting as fresh as when it came off the grill. |
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 Always ahead of its time, White Castle runs the first fast food coupon advertising campaign. Ad offers the incredible deal of 5 hamburgers for the price of 2, a whopping 15-cent savings on the regular 5-cent price. This campaign is incredibly successful, of course. |
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PSB is a subsidiary of White Castle System, Inc.
founded in 1934. Click here for more information. |
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